November 22, 2025

What Makes a Product Page Work

I look at product pages for a living. More accurately, I look at the data that comes from them, and then I talk to the people […]
October 27, 2025

Why I Weigh Everything Now: A Kitchen Scale Story

Last Thanksgiving, I made the same pecan pie I have made for ten years. It came out runny, flat, and tasting vaguely of salt. I blamed […]